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Hi, I’m Laura - a marketer by trade and storyteller at heart.

Storyteller. Marketer. Empathy Warrior.

Hi, I'm Laura and I train dragons.

 

Not literal dragons, but those dragon-like emotions that are powerful and unruly. I help people turn their emotions into courageous empathy – transforming conflict into connection. I write stories and coach people on how to have civil conversations with others who may believe differently.

I'm a marketer by trade and storyteller at heart. In recent years, I've made data science easy to understand at a London startup, helped launch a marketing apprenticeship program for recent grads, facilitated a mentorship program to connect early-stage startups with established corporations, and self-published a book (Engaging Difficult People: 100 Practical Lessons on Empathy and How It Transforms Our Relationships).

With Southern roots, I grew up in Georgia and still cook with more butter than is healthy. I believe life is too short for bad coffee and can often be found working and writing from one of my favorite coffee shops.

Waving from San Francisco,

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Career Highlights and Accomplishments

...as Author

  • Self-published a book titled Engaging Difficult People: 100 Practice Lessons on Empathy and How It Transforms Our Relationships (Available on Amazon.)
  • What people are saying: "This was a delightful walk and challenge pushing in each chapter to flex my empathy muscle. As the chapters fly by I could feel myself simply caring more. It didn't change the difficult people around me, but it did change the way I interacted with them and improved each encounter. Thank you, Laura." - Russell J.

...as Class-wide Coach at Seth Godin's altMBA

  • Coached 300+ students worldwide during online quarterly workshops (6-weeks long) with 98% completion.
  • Increased student engagement by 176% by writing micro prompts and hosting live, class-wide sessions.

...as Content Marketing Manager and Strategist

  • Designed and built this website.
  • Generated 400% increase in sessions in one quarter by partnering with experts on collaborative projects.
  • Managed freelancers to create remarkable content, making complex topics accessible and SEO friendly.
  • Designed and implemented a content pillar marketing strategy to launch a new startup.

...as Corporate Marketer and Operations Manager

  • Took initiative to create a comprehensive internal training resource using Google Sites.
  • Coached startups on pitches, planned and directed demo day with 500+ attendees and 30+ presenting startups.
  • Managed 55 corporate partners and IoT, FinTech, and Retail Accelerator programs with 20-30 startups each.

...as Partner Liaison and Project Manager

  • Acquired 12 (of 14 current) strategic college partners and negotiated favorable terms for all parties.
  • Successfully integrated new partners with 140 new product offerings by managing company-wide projects.
  • Developed extensive research skills to curate courses for custom degree plans.